Is human touch crucial for proposal writing in the era of AI?

On November 30, 2022, OpenAI marked a groundbreaking moment in the field of artificial intelligence (AI) with the public launch of ChatGPT. Within no time, it sparked a wave of innovation, leading to the emergence of hundreds of other AI writing tools. While AI tools find application across various tasks, one domain that stands out for its significant evolution is the field of proposal writing. In the dynamic realm of federal contracting business, mastering the art of effective proposal writing stands out as a pivotal skill for success. As we step into the era of Artificial Intelligence (AI), this proficiency takes on heightened significance, given its transformative impact on the way we navigate the proposal development process. 

Importance of Human Touch

Although AI helps in researching from the vast available information, it’s crucial to recognize that proposals extend beyond mere data points. Understanding the audience’s needs and emotions is a way towards the success of a proposal. Although AI excels in content generation, yet the indispensable human qualities of critical thinking and judgment come to the forefront. Human adaptability ensures content resonates with specific audiences, surpassing the analytical capabilities of AI. Humans uniquely comprehend and convey these nuances, establishing connections beyond the reach of AI.

In a sea of AI-generated content, we can gain a winning edge by adding a human touch through human-written cover letters, executive summaries, etc. Compelling proposals require more than information; they demand a creative flair and storytelling skills currently exclusive to the human domain. The ability to paint a vivid picture and inspire action is a testament to human creativity. In the broader context, proposals are integral to relationship-building which AI is not capable of.   

Future of Proposal Writing

The future of proposal writing lies not in a human-AI clash, but in a collaborative partnership. There are various instances where AI can not only act as time saver but also helps in generating researched content, but at the same time a proposal writers have to focus on strategies of storytelling.  

Instead of being completely dependent on AI or fearing AI, proposal writers should view it as a useful tool to enhance their creativity, efficiency, and ultimately, their success. By leveraging technology without succumbing to its limitations, the future of proposal writing holds immense potential for impactful communication and winning outcomes. 

Remember these golden rules

A Proposal Writer should always keep in mind the following things while using AI:  

  • Always fact-check, as AI may produce inaccurate or biased information.
  • Avoid entering confidential information into chatbots.
  • Capitalize on time saved by concentrating on crafting higher quality, personalized proposals.
  • Establish clear guidelines for your team to understand AI limits and prevent security risks.
  • Utilize AI as a brainstorming tool rather than relying on it to compose your entire final proposal.


Using AI in proposal writing brings both excitement and challenges for us writers. Sure, AI speeds up research, but it also comes with the risk of making our proposals sound repetitive and generic. It’s crucial to handle the mix of human expertise and AI capabilities with care, so we don’t lose that special and authentic touch that comes from our own creativity.