Leading with Purpose: Contragenix Shapes Coaching & Consulting Win for Washtenaw CC
Overview
When a public institution sought to transform how it develops and supports its leaders, the opportunity was about more than just a contract, it was about people. Leaders navigating increasingly complex workplaces. Teams striving to be inclusive, resilient, and aligned. Communities depending on institutions that listen, adapt, and lead with purpose.
Contragenix was engaged to help a consortium of leadership experts and organizational coaches respond to this opportunity. Our client deeply committed to equity, wellness, and leadership grounded in lived experience needed a strategy that honored both their depth and their humanity.
What Was at Stake
The institution was looking for partners who could deliver training and consulting services across leadership development, emotional intelligence, DEIB (Diversity, Equity, Inclusion, and Belonging), project management, and more. But it wasn’t enough to list services; they needed to know who these partners were, what they stood for, and how they would make change feel real and achievable.
Contragenix’s Role
Contragenix led the development of the proposal—not just as a compliance task, but as a storytelling and strategy challenge. We helped surface the real value this team brings: the ability to meet people where they are, create space for growth, and walk alongside leaders through personal and professional transformation.
We focused on:
The Result
The final proposal was more than a technical document, it was a reflection of the belief that people, when supported with the right tools and relationships, can lead change from the inside out.Contragenix delivered a compelling, compliant, and deeply human proposal that showcased not just what our client does—but why it matters. The submission honored the lived experiences of the leaders it aimed to support and made clear the client’s readiness to help individuals and institutions thrive.
Compounding the challenge, the client had no history of delivering SAP projects and no past performance as a federal prime contractor. The proposal required complete technical and business responses, accurate labor category mapping, pricing justification, and full alignment with DOE’s security protocols all to be delivered within a narrow submission timeline. To compete successfully, the client would need to overcome significant credibility gaps and present a thoroughly convincing solution strategy.
Lasting Impact
This engagement reminded us and demonstrated to our client that at the core of every successful proposal is a simple truth: people remember how you made them feel. We helped make the proposal feel like a promise—of care, partnership, and transformation.
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