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GSA's OneGov Strategy is here but where's the Playbook

GSA's OneGov Strategy is here but where's the Playbook

Introduction

GSA rolled out its “bold” OneGov Strategy with a splashy press release and blog post—yet the actual strategy document is MIA. Without a roadmap, agencies and vendors are guessing how GSA will modernize IT buying, corral software costs, and rewrite long-standing acquisition rules.

OneGov at a Glance

  • Press Hype, No Paper — No strategy PDF, no milestones, no timelines—just upbeat quotes from GSA leaders.

  • Enterprise Licensing 3.0 — GSA vows to negotiate government-wide software deals (remember SmartBuy and DoD ESI?).

  • Early Wins — Discount pacts struck with Microsoft, Google (-71% Workspace deal), and Adobe (-70% Paperless Gov bundle)—but they expire in 2025.

  • Future Scope —GSA wants to purchase directly from original equipment manufacturers, trimming resellers out of the flow.

What OneGov Means for Agencies & Industry

  • Bigger Bargaining Power — If agencies truly adopt common licenses, expect lower prices and faster buys.

  • OEM Disruption —Resellers could lose market share; OEMs must weigh compliance headaches against direct-sale upside.

  • Pressure to Commit — Discount windows close September 30 (Google) and November 30 (Adobe); fence-sitters risk paying the list price later.

  • Future Scope — SA hints that hardware, platforms, and cyber tools are next—software is just the pilot wave..

How to Prepare for the Unknown

  • Inventory Your Licenses — Map current software spends to spot overlap and readiness for an enterprise vehicle.

  • Engage Early — Join GSA listening sessions and industry days; influence the still-forming strategy.

  • Strengthen Cyber Posture — OEM-direct deals will embed tougher security terms—have FedRAMP, SBOM, and zero-trust answers ready.

  • Scenario-Plan Budgets —Model costs with and without the expiring discounts; brief leadership on potential swing.

Positioning for Success

  • Team Smartly — If you’re a VAR, pivot toward value-added services (migration, automation, managed support) to stay relevant.

  • Show Mission Impact — Frame proposals around citizen services, speed, and savings—not just SKU counts.

  • Track the Paper Trail — Monitor GAO, FAR rewrite, and GSA Interact posts for the long-awaited document drop.

At Contragenix, we help businesses decode federal trends, optimize capture strategies, and win high-impact contracts. Whether you’re expanding into AI, positioning on CIO-SP4, or building a teaming strategy—we’ve got your back.

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